A game changing idea that kept on growing
When I became a Mother I witnessed first hand the amount of waste the baby clothing industry created. As it turns out, it is the ultimate fast fashion!
There had to be a solution, so out came the sketch pad, tape measure and copious amounts of old babygrows and the creation of growalong began.
We discovered fairly quickly that by making a few simple changes to the onesie, the longevity of the babygrow could be doubled.
We recognised being a parent can at times be demanding and we wanted to make it easier for parents to choose clothing that could offer both style and sustainability.
From growalongs gender-neutral design, to its fabric and packaging, you can rest assured that quality and sustainability are the core of what we represent.
growalong was created to provide slow fashion for fast growing little ones, to help pave the way for a healthier and cleaner planet and to make eco-living easier for new and existing parents, so, why not have a grow and find out?
- Harriet -
Winner of the Junior Design Award for
Best Eco Baby Fashion Brand
Our innovatively designed babygrow impressed the JDA panel, who agreed that it would make a wonderful addition to any little wardrobe. They described the growalong as cleverly designed by a mother who wanted to challenge the waste within the baby garment industry, each piece is made to accommodate 6 months of growth, doubling the longevity of a regular babygrow and much better for pocket and planet alike!
"Strong brand identity, beautifully presented. It is clear the brand is proud of their product. Clever design."
- Polly George, Rheanna Lingham and Kaoru Parry, co-founders and buyers at Luna And Curious
"Really strong branding and imagery. Prints are very sweet too."
- Naomi Alderton, Buyer forJohn Lewis
Features of the
Softly pleated foot allows extra room for those tootsies to wiggle
Essential extendble waist allows for that all important growth
Folding cuffs and double opening neck line
Beautifully hand drawn designs making a perfect gender neutral day outfit or nighttime onsie
How to use the
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How to use the growalong waist feature which allows for 6 months growth:
For the smaller setting: attach the top part of the grow to the bottom row of poppers on the trousers.
For the larger setting: on the trousers, fold down the upper flap which will expose the top row of poppers. Attach the top part of the grow to the top row of poppers.
Finally, attach the flap to the now exposed bottom row of poppers for maximum comfort.
